Toro Launches Redesigned Website
BLOOMINGTON, Minn. (August 25, 2011) - Toro recently launched a redesigned website, www.toro.com
“We're extremely pleased with how the design and functionality of the new website came together,” said Mike Drazan, Toro's chief information officer. “From our initial review of traffic flow and customer feedback to better understand how users interact with the site, we were able to hit our targets and bring to life a site that improves the user experience and better represents the brand and our products. This is just the beginning as we look to make further enhancements to the site.”
Other new features include:
- Refreshed design of homepage, market, and product landing pages for easier navigation and better visuals of Toro products and the results they deliver.
- Addition of Agriculture and Rental markets to promote Toro's growing product offering.
- Enhanced technical content, such as interactive product manuals and other product specifications.
- Convenient location of quick links to relevant content.
- New sections that highlight Toro's rich history of innovation, efforts in sustainability, and support for the community.
Going forward, Toro will make additional enhancements to the website to further improve the user experience and explore new ways to leverage technologies and other online properties to better reach and relate to customers.
About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of turf and landscape maintenance equipment, and precision irrigation systems. With sales of nearly $1.7 billion in fiscal 2010, Toro's global presence extends to more than 80 countries through its reputation of world-class service, innovation and turf expertise. Since 1914, the company has built a tradition of excellence around a number of strong brands to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties, and agricultural fields. More information is available at www.thetorocompany.com
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